Why Your Studio Workflow Is Slower Than It Needs to Be (And What My Tape Labels Have to Do With It)
The Twenty Minutes That Cost Me a Client A few years back, I was mid-shoot on a beauty campaign, three hours into a six-hour day rate, and my first assistant called out that the kicker on the hair light had drifted two stops. Not because anyone touched it. Because I hadn’t written down the output setting when I built the setup that morning, and we’d been swapping modifiers between setups. By the time we rebuilt the look, we’d burned twenty-two minutes and the client was visibly irritated.