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Stop Believing the Flash Duration Hype: What Photographers Actually Need to Know
The Marketing Machine Around Flash Duration Walk into any camera store or scroll through flash specifications online, and you’ll see manufacturers trumpeting their fastest flash durations like it’s the holy grail of lighting equipment. Faster is better, they insist. But I’ve spent years testing gear in my studio, and I need to be direct: this is mostly marketing theater designed to separate you from your money. Let me explain what’s actually happening under the hood, then we’ll talk about whether you should care.