Portrait Posing

Why Your Subject Looks Stiff: The Posing Framework I Use on Every Studio Shoot
Posing

Why Your Subject Looks Stiff: The Posing Framework I Use on Every Studio Shoot

The Problem Isn’t the Pose — It’s the Sequence Last spring I was shooting a beauty campaign for a skincare brand. Eight-hour day, two models, a Profoto B10X on a 5-foot Octa camera left, a strip box at 45 degrees behind the subject for a rim. The lighting was dialed in before the first model even sat down. The problem? Twenty minutes into the shoot, every frame looked like a passport photo.

The Architecture of Posing: Building Flattering Lines Without Guesswork
Posing

The Architecture of Posing: Building Flattering Lines Without Guesswork

I’ve watched photographers spend thousands on lighting gear only to sabotage their work with poor posing. A $300 reflector won’t save you from a slouched spine or a squared-off shoulder. Posing isn’t art—it’s architecture. Learn the load-bearing walls, and everything else follows. The Shoulder Rule: Your Foundation Start here. Every portrait fails or succeeds based on shoulder placement. I require this from every subject: shoulders positioned at a 45-degree angle to camera.