The Profoto A1 First Look: What It Means for Photographers Who Actually Hate Flash
I have labeled every flash in my studio with masking tape. Not because I’m obsessive, although my assistants would argue otherwise, but because I’ve learned the hard way that ambiguity on set costs time and money. So when a new flash unit comes along that’s designed from the ground up to reduce confusion and friction, I pay attention. I’ve watched a lot of gear releases come and go, and most of them are incremental.