Why Your Studio Workflow Is Slower Than It Needs to Be (And What My Tape Labels Have to Do With It)

Why Your Studio Workflow Is Slower Than It Needs to Be (And What My Tape Labels Have to Do With It)

The Twenty Minutes That Cost Me a Client A few years back, I was mid-shoot on a beauty campaign, three hours into a six-hour day rate, and my first assistant called out that the kicker on the hair light had drifted two stops. Not because anyone touched it. Because I hadn’t written down the output setting when I built the setup that morning, and we’d been swapping modifiers between setups. By the time we rebuilt the look, we’d burned twenty-two minutes and the client was visibly irritated.