Why the Modifier You Reach For First Is Probably the Wrong One
I had a beauty client last spring who kept requesting “soft, glowy skin.” I’d heard it a hundred times. I reached for my 4x6 Westcott Scrim Jim out of habit, set it about three feet from the model’s face, and fired a test shot. The client loved it. I hated it. The light was soft, yes, but it was also directionless. The cheekbones disappeared. The eyes had no depth. The image looked like it was lit by a very large, very expensive cloud.