Video Tutorials
The Social Media Formula Behind 730K Followers (And What Studio Photographers Can Actually Steal From It)
I’ll be honest. Social media has never been the part of this job I’m good at. I can build a four-light setup from scratch, calibrate a strobe to within 1/10 of a stop, and I keep a lighting journal with hand-drawn diagrams from every commercial shoot I’ve done for the past six years. But posting consistently? Telling people what I’m doing and why? That’s where I’ve always gone quiet. Earlier this year I started noticing that some of my editorial work was getting less inbound interest than I expected, even though the quality was the best it’s ever been.