Shoot It Right the First Time: What Jared Platt Taught Me About Efficient Lighting

Shoot It Right the First Time: What Jared Platt Taught Me About Efficient Lighting

Every editorial shoot I do lives or dies in the first twenty minutes. Not because of the model, not because of the concept, and not because of which strobe head I pull off the shelf. It lives or dies based on whether I made smart decisions before I ever fired a test shot. I learned that the hard way years ago when I delivered a beauty spread where half the selects had a color temperature mismatch I didn’t catch on set.