Video Tutorials
Three Lights, a Spinning Table, and the Product Shot Formula I Wish I'd Had Years Ago
Product shots have a reputation for being straightforward, and that reputation is wrong. I’ve spent more hours than I’d like to admit fighting with a single object on a sweep, chasing specular highlights that blow out the form, or producing rotation video that feels rushed and cheap. The problem is usually not the product. It’s the absence of a clear lighting architecture, one that separates the object from the background, reveals its surface texture, and still leaves the front open enough for the viewer to actually read what they’re looking at.