Video Tutorials
White on White Without Losing Your Mind: LED Packshot Lighting That Actually Works
White products on white backgrounds. If you shoot e-commerce or commercial product work with any regularity, that sentence probably makes your eye twitch a little. It’s the kind of brief that sounds straightforward until you’re forty-five minutes into a shoot and your white bottle has completely dissolved into your white background. The edges are gone, the label looks flat, and the client is waiting. I’ve been working through a lot of the broncolor LED material lately because I’ve been fielding more requests from smaller e-commerce clients who also want short video clips alongside their stills.