Video Tutorials
The 15-Year Lesson: Why Your Passion Project Is Also Your Best Business Strategy
Most of us in the studio world spend our energy optimizing the technical side. Which modifier, which ratio, what color temperature. I have a lighting journal with sketches from nearly every commercial shoot I’ve done, because I believe deeply that the craft deserves that kind of attention. But every so often I watch something that reminds me the craft is only half the job. The other half is the psychological and strategic work of building a career that actually lasts.