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Studio Restructuring Serves as a Reminder: Investing in Your Lighting Setup Matters More Than Ever
When the Dust Settles I’ve been watching the photography and creative software industry closely, and I’m seeing a troubling pattern emerge. Recently, a notable creative studio made the difficult decision to lay off approximately 32 employees—roughly two months after launching a significant platform project. While the specifics vary by company, this scenario tells us something crucial about how creative businesses allocate resources. The Real Lesson for Studio Owners Here’s what I think matters most for those of us running photography studios: these industry contractions remind us to invest wisely in what actually generates revenue.