News
What a $20 Billion App Studio IPO Means for Creative Professionals
I’ve been watching the creative software landscape shift dramatically over the past few years, and the latest development deserves our attention. Bending Spoons, the Milan-based technology studio behind several applications photographers and videographers rely on—including Vimeo, WeTransfer, and various video editing platforms—has officially filed for an IPO with valuations floating around $20 billion. What This Means for Your Creative Arsenal When I first started building my studio workflow, I picked tools based on pure functionality.