Stop Pointing Your Flash at Your Subject: Hot Shoe Bounce Technique Explained

Stop Pointing Your Flash at Your Subject: Hot Shoe Bounce Technique Explained

Most photographers who own a hot shoe flash are using it wrong. Not recklessly wrong, just… wastefully wrong. They mount it, leave the head aimed straight forward, and wonder why their subjects look like they got caught in a police spotlight. I spent years doing the same thing before I genuinely understood what that swivel head was for. It is not decorative. It is the entire point. Watch the full tutorial on YouTube