Gear Guide

Budget Flash Buying Guide: What a Decade of Strobes Taught Me About Choosing Right
Video Tutorials

Budget Flash Buying Guide: What a Decade of Strobes Taught Me About Choosing Right

Every few months a client emails me asking what flash they should buy for behind-the-scenes shots at their events, or a photography student corners me after a workshop with the same question. I used to write long replies. Now I send them a link first and follow up with my own take second. The tutorial doing most of the heavy lifting lately is Watch the full tutorial on YouTube - Tony and Chelsea Northrup’s ultimate flash buying guide, which walks through a range of Flashpoint and Godox-system flashes from around sixty dollars into the mid-hundreds.

What It Actually Costs to Build a Fashion Photography Studio From Scratch
Video Tutorials

What It Actually Costs to Build a Fashion Photography Studio From Scratch

Every few years I walk through what it would cost to start over. Not because I’m planning to, but because it keeps me honest about what equipment actually matters versus what I’ve accumulated out of habit. The exercise gets uncomfortable fast, especially when clients ask me to help them build out an in-house studio for their clothing brand. They always underestimate the lighting budget and overestimate how much the camera matters.