Video Tutorials
What a 34-Year Pro's Garage Studio Taught Me About Running a Real Portrait Business
There’s a version of “studio goals” that lives on Instagram and costs about $40,000 to build. Concrete floors with custom epoxy. Seamless white walls. A prop room that looks like a Brooklyn loft. I’ve been in those studios. Some of them produce incredible work. A lot of them are monuments to overhead. So when I came across this studio tour from The Portrait System featuring Paul Gero, I kept watching because what he’s built is the opposite of that, and it’s clearly working.