Light Positioning

6 Lighting Fundamentals That Matter More Than Any Camera You'll Ever Buy
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6 Lighting Fundamentals That Matter More Than Any Camera You'll Ever Buy

Every few weeks someone emails me asking which camera body I’m shooting with, or which prime lens I’d recommend for portrait work. I get it. Gear is tangible. You can read specs, compare prices, feel confident you’re making a measurable upgrade. But after nearly two decades shooting fashion, beauty, and corporate work out of my studio here in Los Angeles, I can tell you that the camera has never once been the reason a shot failed.

The Laser Trick That Changed How I Position Lights for Reflective Product Shots
Video Tutorials

The Laser Trick That Changed How I Position Lights for Reflective Product Shots

There’s a specific kind of frustration that comes from lighting a product with a glossy surface. You dial in what looks like a clean, controlled setup, take the shot, and the whole face of the product is a blown-out white rectangle. The name is gone. The color is gone. What you have is essentially a very expensive photograph of a reflection. I’ve been there more times than I want to admit, and it took me a long time to develop a reliable system for predicting where that reflection would land before I ever fired a strobe.