Beauty Dish, Fill Card, and the Posing Logic Behind a Powerful Headshot
Headshots are the shoot I get called for most often that I also see done worst most often. Not because photographers don’t understand light, but because they treat headshots like portraits. They’re not the same thing. A portrait can afford to be atmospheric. A headshot has one job: make this person look like the most commanding version of themselves. That requires a completely different posing vocabulary and a lighting setup precise enough to be repeatable.