Commercial Photography

Your Glossy Products Are Mirrors. Start Lighting Them That Way.
Video Tutorials

Your Glossy Products Are Mirrors. Start Lighting Them That Way.

Every commercial photographer has a version of this story. A client sends over a cosmetics product, something small and impossibly shiny, and you set up what feels like a reasonable light position and fire a test shot. The result looks like a snapshot from a drugstore circular. The surface is either blowing out in a hot white blob or reading as a flat, lifeless panel with no dimension whatsoever. I have a lighting journal where I sketch every setup from every shoot, and I can flip back through dozens of pages where a note in the margin reads some version of “glossy surfaces are the enemy.

The Studio Workflow That Stops You Rebuilding the Same Lighting Setup Twice
Studio Workflow

The Studio Workflow That Stops You Rebuilding the Same Lighting Setup Twice

Every strip of masking tape in my studio has a name on it. Each light, each stand, each modifier gets labeled before a single strobe fires. My assistants think it’s obsessive. I think it’s the reason I can rebuild a beauty setup from six months ago in under twelve minutes while my client is still getting coffee. I did not always work this way. Early in my career, I winged it.

Beyond Tungsten and Daylight: How Creative Gels Can Become Your Most Precise Lighting Tool
Studio Lighting

Beyond Tungsten and Daylight: How Creative Gels Can Become Your Most Precise Lighting Tool

I keep a lighting journal. Every setup from every shoot gets a sketch, a note about the modifiers, the power settings, the distance from subject to light. I started it about eight years ago after a bad editorial job where my key light was running warm and I didn’t catch it until the client called. That kind of mistake teaches you to be methodical about everything, including color. Gels are where a lot of photographers stop being methodical.

Why Your Studio Workflow Is Slower Than It Needs to Be (And What My Tape Labels Have to Do With It)
Studio Photography

Why Your Studio Workflow Is Slower Than It Needs to Be (And What My Tape Labels Have to Do With It)

The Twenty Minutes That Cost Me a Client A few years back, I was mid-shoot on a beauty campaign, three hours into a six-hour day rate, and my first assistant called out that the kicker on the hair light had drifted two stops. Not because anyone touched it. Because I hadn’t written down the output setting when I built the setup that morning, and we’d been swapping modifiers between setups. By the time we rebuilt the look, we’d burned twenty-two minutes and the client was visibly irritated.